A renewed identity for a history of excellence.
Branding
Tribbia
Children's Footwear
Argentina
Project
We redefined the identity of an established brand, translating its legacy of quality into a cohesive visual proposal aligned with today's market.
The brand’s specialization in special occasion footwear defined the need for a refined aesthetic, moving away from the conventional design tropes of the children’s market.
- Visual Identity
- Art Direction
- Brand Guidelines
- E-commerce
- Co-creation Process
- Brand Communications
- Packaging & Labels
- Advertising Photography
- Social Media
01 - Context
With more than half a century in the industry, Tribbia required a comprehensive renewal to reflect its market leadership. The process began with an analytical phase, conducting interviews with the executive team to identify the company’s core values. Given that the brand specializes in footwear for celebrations and milestones, the primary challenge was to develop an identity that conveyed distinction without resorting to the typical visual tropes of the children's segment.
Over several weeks of collaboration, the redesign encompassed the development of a new logo and its applications, a refreshed color palette, and the design of corporate documents and presentations. Additionally, guidelines were established for commercial photography and social media communications, alongside packaging and label design, among other key assets. This entire visual ecosystem was consolidated into a comprehensive brandbook, ensuring brand consistency across all touchpoints.
We renewed the brand identity, creating a visual universe where every detail complements and enhances its values of excellence.
- Value Alignment
- Visual Leadership
- Refreshed Identity
- Quality Attributes
Client
Testimonial
Carol Buyers
Ceo Founder