B2B Content Strategy & Brand Awareness in LatAm.
Social Media
Realize by Taboola
Tech
LatAm
Project
We transformed Realize’s global vision into a localized content ecosystem, designing and publishing weekly assets to solidify its presence on LinkedIn LatAm.
We blend marketing and design to translate their competitive edge into clear messaging, achieving strategic and impactful visibility within the Spanish-speaking segment.
- B2B Content Marketing
- LinkedIn Management
- Strategic Localization
- Global-Local Adaptation
- Digital Assets
- Creative-Strategic Synergy
- Always-On Execution
- Brand Awareness
- AdTech Positioning
01 - Context
The core objective was to establish Realize—Taboola’s AI-powered performance platform—as the leading strategic partner for advertisers in Latin America. To introduce this technology into a highly competitive B2B landscape, we crafted and executed a robust brand awareness strategy focused exclusively on LinkedIn.
Our marketing and design teams worked in close coordination to adapt the company’s global content for the dynamics of the Spanish-speaking market. We developed, tailored, and published weekly assets with high visual and narrative impact, effectively communicating its main competitive edge: algorithmic optimization and a reach of over 600 million users across the open web. This consistent, localized execution turned complex technical concepts into accessible messaging, building strong brand authority and capturing the attention of key decision-makers across the region.
A strategic content pipeline that localized the company's global vision, solidifying its authority across the Spanish-speaking B2B ecosystem.
- B2B Authority
- Regional Relevance
- Always-On Presence
- Strategic Tailoring
- Market Authority