Regional scale, local impact: Genesys's multi-market strategy.
Events
Genesys
Tech
LatAm All
Project
We boosted Genesys's presence at key regional events through interactive booths, audiovisual experiences, and presentations by industry leaders.
We turn every activation into a strategy for brand positioning and data collection, managing attendee information to directly feed the conversion funnel.
- Booths & Activations
- Keynote & Speaker Management
- Audiovisual Production
- Lead Capture & Management
- Merchandising
- LatAm Vendor Network
- Check-in & Badge System
- Corporate Experiences
- Audience Engagement Dynamics
01 - Context
Operating regional conventions presents a structural challenge: maintaining a consistent standard of quality, coordination, and responsiveness across markets with diverse regulatory frameworks, vendor landscapes, and operational timelines.
Over the years, we have developed a strategic vendor network across Latin America, allowing us to provide Genesys with a single point of contact for end-to-end production, coordination, and oversight—combining centralized control with deep local market expertise.
Our operational capability enabled us to support Genesys at major events such as Asobancaria, CX Summit BPRO, Latido Futuro, and Andicom in Colombia; Healthstrategy LatAmEs, Smarthealth Summit, and CX Day in Mexico; Fintech Digital World Trip, covering the entire Latin American region, and Fintech Americas in the United States; CX Day and Cric in Argentina and Chile; Tech Day in Guatemala and Panama; Financial Innovation, CX Day, and Apexo in Peru; Teleinfo in Bolivia; and Employee Experience in Ecuador.
Every activation was designed as a strategic tool for brand positioning and, simultaneously, as a data collection engine: most of these events provided the client with registered attendees' contact information—data that we managed and delivered to feed their sales funnel.
An end-to-end value proposition that positioned third-party event participation as a strategic lever for business generation, going beyond its traditional role of brand visibility.
- Regional Coverage
- Lead Generation
- Vendor Network
- Post-Event Reporting
