Strategic rollout of the VSP5000 series.
Event Production
Hitachi Vantara
Tech
Argentina
Project
We spearheaded the conceptualization and execution of an exclusive event to showcase next-generation data infrastructure solutions.
Selecting the venue in Puerto Madero, Buenos Aires, Argentina, ensured an exclusive and sophisticated setting, perfectly aligned with the profile of the 50 industry leaders invited to the launch.
- Strategic Planning
- Venue & Catering
- Visual Identity
- Technical Production & Coordination
- Guest Registration & Accreditation System
- Large Format Graphics o Event Signage
- Lead Management & Follow-up
- Event Merchandising
- Staff Management
- Post-Event Report
01 - Context
The challenge involved designing an end-to-end experience for the launch of Hitachi Vantara’s new VSP5000. We were actively involved from the ideation stage through to post-event evaluation, selecting the Alvear Icon as the ideal venue due to its perfect balance of technical infrastructure and corporate prestige. Management encompassed vendor procurement and coordination, overseeing everything from AV setup and room staging to catering services and registration logistics for the 50 attendees.
From a branding perspective, we developed a visual ecosystem that seamlessly bridged digital assets with the event's physical touchpoints. Beyond the on-site execution, we implemented a strategic post-event phase focused on consolidating metrics and identifying business opportunities. Finally, we delivered a structured analytical report to streamline the marketing team’s internal reporting and ROI justification.
An end-to-end solution that elevated a technical product launch into a high-impact corporate experience.
- Logistics Efficiency
- Executive-Level Quality
- Lead Generation
Client
Testimonial
Carol Buyers
Ceo Founder